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August 2012 Newsletter

August 2012


“Fantasy Sky” – China Airline’s independent inflight entertainment guide


No matter the duration of the flight, no passenger would want to miss their in-flight entertainment. Our passengers always make it a point to look up their favourite programs in our inflight entertainment guide. So, you will be pleased to know that China Airlines has now made “Fantasy Sky” an independent inflight entertainment magazine in its own right, separate from our main inflight magazine. Since July, CAL’s passengers have been turning to “Fantasy Sky” just to find their favourite audio and visual programs. Not only does “Fantasy Sky” introduce a fine selection of movies, television shows and music programs, but it also carries reviews of hot movies and news of celebrities.


“Fantasy Sky” has a monthly circulation of 65,000 and a monthly readership of over 1.1 million. Since almost every passenger will flip through our inflight entertainment guide at least once, it is a very effective and efficient advertising channel that not only delivers your message to your target audience, but also targets the most affluent consumers.


To celebrate the pioneering edition of “Fantasy Sky”, CAL is pleased to offer a discount of 10% on the total cost of advertisements placed in 4 issues, and a 20% discount on the total cost for advertisements placed in 8 issues. ACT NOW, to take advantage of this unbeatable offer!


For enquiry, please contact Ms. Diana Lee at (+852)2976 2510 or



“Global Flying Magazine” – A brand new title under CinMedia


CinMedia has just been appointed the sole advertising agent of “Global Flying Magazine”, the magazine of owners and travellers of the private jet market. This influential publication helps to promote the development of the China Business Aviation market, stimulate private aircraft consumption and the high-end consumer market. It is dedicated to providing a full range of experiences to Chinese elites pursuing a sublime and carefree lifestyle.


“Global Flying Magazine” is published bi-monthly with a monthly circulation of 84,000 copies. The magazine is distributed to private jet owners by post. At the same time, it is also positioned in inflight cabins, private jet lounges, private banks and premium yacht clubs.


CinMedia is offering different discount promotions which will best fit your promotion strategy and design. Please contact Ms. Cathy He at (+86)10-8580 8952 or for more information.



Cin Concept – Your strategic marketing partner


Cin Concept is your one-stop marketing solutions provider. We design corporate image, conceive branding strategy and market events using a variety of marketing channels to increase your market presence and share. We listen to clients, understand their needs and tailor-make marketing strategies that build up their corporate image and business value.


Our marketing expertise comes from CinMedia’s headquarters which offers over 20 years of experience in brand building and marketing. This professionalism and expertise is harnessed to benefit you, our client. We believe that a perfect and effective marketing assignment should involve communication, creativity, production and promotion. Rest assured that every team member of Cin Concept actively delivers an optimum service to help increase your market value.


For enquiry, please contact Ms. Beryl Yang at (+86)21-3252 5605 or



"Nihao" and "Dynasty" Joint Promotion extends until Dec 2012


We have received tons of positive feedback from the last joint promotion of "Nihao" and "Dynasty". CinMedia would be pleased to extend the joint promotion of "Nihao" and "Dynasty" until the 2012 December issue. Customers investing only RMB100,000 in advertising can have one full page (ROP) in China Southern Airlines' in-flight magazine "Nihao" AND China Airlines' in-flight magazine "Dynasty" respectively. If you want to know the details of the promotion, please contact Ms. Diana Lee at (+852) 2976 2510 or



Material Deadline of October issue


Please be informed that CinMedia’s China office will be closed during the “Golden Week holidays”, September 30 to October 7, in celebration of the National Day of the People’s Republic of China. As such, we have advanced the booking and material deadlines of the October issue to coordinate with the printing process. We would like to remind all clients to prepare and send in their advertising materials to our sales representative at your earliest convenience. We appreciate and thank you for your co-operation in advance. The material deadlines of our titles for the October issue are as follows:


"Connections" : 14 September

"Gateway" : 17 September

"Wings of China" : 18 September

"Nihao" : 18 September


China Southern Airlines - 3rd largest carrier in the world and 1st in Asia in fleet size


The 68th International Air Transport Association (IATA) Annual General Meeting and World Air Transport Summit 2012 has announced new rankings of global carriers by fleet size and passenger capacity. China Southern Airlines, which carries 8 billion passengers a year on 444 aircrafts, was ranked third in the world and first in Asia by fleet size and passenger capacity, proving that China Southern Airlines is recognized as one of the world’s top international carriers.

Airlines Passenger Capacity
1.Delta Airlines 113,730,000
2. United Airlines 86,040,000
3. China Southern Airlines 80,540,000



China Eastern Airlines - Ranked among world’s top 5 carriers in passenger capacity


China Eastern Airlines was announced among the world’s top 5 carriers in passenger capacity atthe 68th International Air Transport Association (IATA) Annual General Meeting and World Air Transport Summit 2012. As a member of the SkyTeam Alliance, China Eastern Airlines served 7 billion passengers worldwide per year. The airline’s global network has reached 178 countries and 983 destinations, greatly increasing its transit and international transportation services capabilities.




Sept 30 Mid-Autumn Festival
Oct 1-7 National Day




Jan 1-3 New Year's Day
Feb 9-15 Lunar New Year
April 4-6 Qingming Festival
Apr 29 - May 1 Labour Day
Jun 10-12

Dragon Boat Festival
Sept 19-21 Mid-Autumn Festival
Oct 1-7 National Day


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