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CinMedia becomes the advertising representative of RUI ENJOY – first DM magazine of Hainan Airlines

As the first-class advertising representative of Rui Enjoy in China, CinMedia will help to publicize and promote Rui Enjoy, the first and only official magazine of Hainan Airlines Group (HNA Group).

Hainan Airlines is China's fourth largest carrier by fleet size, operating 13 airlines with over 270 aircraft (as of June 2012). Fortune Wings Club, the frequent flyer program of Hainan Airlines, was founded in 1999. The total number of members is over 10 million, with 100,000 of them are Fortune Wings Club Gold Card members. As the only official magazine of Fortune Wings Club, Rui Enjoy has a strong distribution channel. In addition to directly reaching 100,000 Fortune Wings Club Gold Card members, more than 90% of Beijing's five-star hotels, luxury brand stores, Federation of Industry and Commerce, EMBA students of renowned institutions and Young Entrepreneurs Association, it is also the specified publication of the airport VIP Lounge. In addition, passengers can also read the electronic version of Rui Enjoy in the first class cabin of Hainan Airlines. Rui Enjoy’s wide readership can help you to reach your target consumers.

Rui Enjoy

Frequency: monthly

Publication Day: 2nd of each month

Circulation: 180,000 copies/ month

Size(WxH): 215*285 mm

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